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Definition; Primary Media Culture

30 July 2006 One Comment

A media culture consisting of the primary players communicating and negogiating meaning directly as opposed to a secondary media culture where all communication goes through third parties.

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  • nielsmlp said:

    I’m not sure I fully follow the primary/secondary distinction. What would tertiary media culture be?

    Could you say ‘direct media culture’ vs. ‘indirect media culture’?

    Or ‘peer to peer media culture’ vs., hmm, don’t know, maybe ‘hierarchical media culture’?

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