Commoditization!
Hardware is commoditized (intel x86 $1000), the operating system is commoditized (linux and others), applications servers are commoditized (jboss, zope, openacs and loads of others), most basic applications are commoditized (productivity apps open office, mozilla/IE, cms platforms, etc).
Even human labour is commoditized somewhat (manual labour, manual processing, etc.)
Where can you add value? Through real innovation? From capitalizing on the commidization existing vendors doesn’t understand? Through creating new paradigms? Turning products into services and vice versa? Using the commoditization on one level as an enabler to innovation on a level above?

Ideas?