Pressflex.com: NYTimes.com daily users top parent’s print circulation. Very interesting case profile on Nytimes internet activities:
– 1.28 million users, more than the print circulation.
– average age of reader 35 years compared to the newspapers 45 year average.
– overlap between online users and print readership only 8%.
– 30% retention rate on montly readership against the base of registered users
– generated 85,000 new home deliveries in 2001
– distributes 3.5 million daily “today’s headlines” emails.
– pays the portals 1 to 3 cents per visitor referred to the site.
– operating profit in 2002.
Lot’s of stuff to think about for media publishers – especially my beloved local danish media companies who instead of innovating are suing the people who are linking to them!