Only in Denmark…
6 December 2002
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Only in Denmark…
would an ambitious new daily newspaper launch with only enough capital to be operationel for 45 days ending up filing for chapter 11.
Lost a bet on this one!.
Allthough the new Dagen newspaper was pretty tame in terms of concept, target groups, attitude, web presense, marketing, etc. i was convinced that they had secured the necessary capital base to operate for 9-12 months without new capital. Niels, i owe you one!
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